Minerva Studios: Dolce far Niente collection

As a brand, our new collection, "Dolce far Niente", got featured in an article by Parmesse, and Italian online magazine.

Here it is the full article: 

In a world that rushes, where speed and efficiency seem to be the guiding values upon which to build society, here comes back into fashion all those sayings, forms, and lifestyles that refer to the Italian aesthetic of the 80s.

All of this can be summed up with a phrase: "Dolce far Niente" It is on this concept that the brand Minerva Studios, founded in 2022 in Parma, has based an entire collection.

In the first release of the SS24 collections, with the help of photographer Emilio Tanasi, the brand evokes the calm, relaxed atmosphere typical of childhood memories. So there are warm colors, blurred outlines, and outdoor scenes, while playing, eating, and living.

The entire collection is summed up in the very phrase that inspired it, it has no other ambitions than to be a gentle invitation to rediscover the beauty that surrounds us every day.